Pre-launch to launch page

Launch in motion.

Launch feed

LaunchReel gives you one page to shape the story, show the product, and send people when you are ready to launch into a curated vertical feed.

Start by getting the page and reel right, then keep reusing the same launch across social, communities, and follow-up posts without rebuilding everything from scratch.

Watch the feed →
DiscoveryCurated launch feed
SignalWatch time & CTR
SetupLaunch in < 10 min
Launching on LaunchReel meansBuilt-in discoveryReal engagement analyticsReady-to-share reels
Share everywhere
TikTokX (Twitter)
Why LaunchReel works

A launch page that keeps getting more useful as you move toward launch.

LaunchReel works best when the same page helps you prep the launch, publish it into discovery, and keep sending people back after the first wave of traffic.

Get the page right first

Shape the story around a short demo, a clear CTA, and a page that explains the product before you start pushing traffic.

Distribution built-in

When you are ready, your launch lands in a curated feed and stays easy to share across communities, socials, and follow-up posts.

Conversion telemetry

See who watched, where they dropped, and which CTAs actually got people to click once the launch is live.

How it flows

One page before launch, during launch, and after launch day.

Start by tightening the page and demo, then publish when ready and keep sending people back to the same launch as you learn what lands.

01

Shape the page

Tighten the story, the demo, and the CTA before you start pushing traffic.

Use one launch page as the place where the product becomes easy to understand, then keep improving it until you are ready to publish more broadly.

Draft to launch
02

Publish and share

Go live in the feed and keep using the same page everywhere else.

Drop the launch link and embed into your site, changelog, and community updates. Pro makers unlock stronger CTA controls and share tooling so the same launch can travel cleanly.

Embed-ready
03

Measure the traction

Watch time, CTA taps, and retention breakdowns update as viewers engage.

Upgrade to Pro for advanced analytics and CSV export, or Spotlight for collaborator seats, priority-share metrics, and the metrics API.

Retention insights
Launch formats

Modular reels to cover your promise, proof, and roadmap.

Stack multiple clips to tell the full story: what you built, the feature everyone should try, and the future drop you’re teasing next.

  • Every launch debuts in LaunchReel’s discovery feed so viewers can watch, upvote, and click through.
  • Embed your reel on your site, changelog, or docs with a responsive player that matches your brand.
  • Keep momentum with update reels—Pro unlocks extra slots and Spotlight layers in analytics comparisons.
Explore live launches →
Behind the build

Show the problem, your interface, and the aha moment in 12 seconds.

78% avg watch time
Launch announcement

Pair a hero shot with CTA overlays and drop it in the discovery feed.

29 CTA taps
Feature spotlight

Zoom on one capability, then prompt a click to your signup.

+41% click-through
Resources

Launch strategy pages

Useful landing pages for founders deciding where to launch, how to frame the launch, and what to prep before traffic hits.

Browse all guides
Startup Launches

Launch Platform for Startups

LaunchReel gives startups a launch page, vertical video storytelling, distribution hooks, and lasting discovery instead of a single launch-day spike.

Vertical video launch pages with CTAs, maker identity, and discussion in one place.Discovery surfaces beyond a one-day ranking event: feed, trending, topic pages, maker pages, and collections.
Open guide
Alternative

Product Hunt Alternative

LaunchReel is a Product Hunt alternative for teams that want video-first storytelling, richer launch pages, and discovery that continues beyond a single leaderboard spike.

Video-first launches are easier to understand quickly and easier to reuse across social channels.Launch pages can keep earning traffic through topics, collections, maker profiles, and related launches.
Open guide
Launch Checklist

Launch Checklist

Use this startup launch checklist to prepare the reel, page, CTA, distribution plan, and follow-up needed for a product launch that keeps working after day one.

Built around the assets you actually need: reel, launch page, CTA, and distribution plan.Structured for launch-day execution and post-launch discovery, not just pre-launch hype.
Open guide
Indie Hacker Launches

Launch Platform for Indie Hackers

LaunchReel helps indie hackers launch with video, maker identity, reusable assets, and longer-tail discovery instead of a one-day burst.

A single launch page can hold the reel, CTA, maker context, and discussion without needing a separate microsite.Indie-friendly discovery surfaces like topics, collections, and maker pages keep the launch useful after day one.
Open guide
AI Startup Launches

Launch Platform for AI Startups

LaunchReel gives AI startups a better launch format for showing workflows, outputs, and real product value instead of relying on abstract copy alone.

AI products are easier to understand when viewers can watch the workflow from input to output.The launch page can hold the reel, the CTA, and the context around what the tool actually does.
Open guide
Video-First Launches

Launch Your Startup With Video

Use video to launch your startup with a clearer story, faster product understanding, and a launch asset you can keep distributing after day one.

Video lands product value faster than static launch copy when the workflow matters.The same reel can support your launch page, social posts, creator outreach, and follow-up campaign clips.
Open guide
SaaS Launches

Launch Platform for SaaS Founders

LaunchReel helps SaaS founders show the product quickly, explain the use case clearly, and send launch traffic to one page that is built to convert.

You can show the workflow instead of just describing the software.The launch page gives your demo, CTA, and product context one place to live.
Open guide
Video Launch Pages

Video Product Launch Platform

LaunchReel is a video product launch platform for teams that want people to understand the product quickly and click through from a short demo.

Video helps people understand the product before they bounce.Your launch page stays focused on the demo and the next step.
Open guide
Pre-Launch Planning

Pre-Launch Page for Startups

If you are getting ready to launch, a good pre-launch page should explain the product clearly, capture interest, and still work once launch day arrives.

A clearer page helps people decide whether they want to join the waitlist or come back on launch day.You can build around the short demo and CTA you will need later anyway.
Open guide
Alternatives

Best Product Hunt Alternative

If you are looking for the best Product Hunt alternative, LaunchReel is strongest for products that need a demo, a clearer page, and more than a headline to get understood.

A stronger fit for products that need a short walkthrough to make sense.A better page to keep sharing after launch day traffic drops.
Open guide
Short-Form Video

Short-Form Video for Startups

Short-form video helps startups explain the product faster, make the launch page more useful, and turn quick attention into a real click.

A short clip can get to the product payoff faster than a static page alone.The launch page gives the video somewhere useful to send traffic.
Open guide
Pricing

Choose the cadence that matches your launch rhythm.

Start with the essentials, then upgrade when you need priority reach, automation, and tooling for the whole team. Cancel anytime before your launch goes live.

Standard
Free
Per launch drop
Get started

Ship your first reel, collect early interest, and earn community feedback.

  • 1 launch reel in the discovery feed
  • Eligible for Top Reels badges & leaderboards
  • Up to 3 changelog entries with timeline emails
  • Community upvotes, comments, and saves
  • Send viewers to your own beta waitlist (Typeform, Airtable, etc.) and track click-throughs — you keep the emails.
  • Starter analytics (views & watch time)
  • Preview the social dashboard (upgrade to queue posts)
  • Optional weekly email with top launches you might like
  • Eligible to be included in public collections
Most popular
Pro
$5 Intro (Reg $15)
Per launch drop
Go Pro

Indie makers who want priority reach, multi-reel drops, and automation for growth.

  • Everything in Standard
  • Eligible for Top Reels badges & leaderboards
  • Priority feed placement with featured hero reach
  • Up to 3 reels plus 1 changelog refresh
  • Send viewers to your own beta waitlist (Typeform, Airtable, etc.) and track click-throughs — you keep the emails.
  • Custom CTA button and poster art
  • Advanced analytics (retention, CTR, CSV export)
  • Dashboard automation for X posts
  • Optional weekly email with top launches you might like
  • Eligible to be included in public collections
  • Create shareable public lists of your favorite tools
Spotlight
$15 Intro (Reg $25)
Per launch drop
Launch Now

Teams running coordinated launches with collaborators, richer Launch Kit outputs, and deeper refinement.

  • Everything in Pro
  • Eligible for Top Reels badges & leaderboards
  • Spotlight visual treatment + top-of-feed boost
  • Unlimited reels & updates with 2 collaborator seats
  • Send viewers to your own beta waitlist (Typeform, Airtable, etc.) and track click-throughs — you keep the emails.
  • Launch Kit plus advanced story refinement
  • Reel-level A/B testing & priority share analytics
  • Dashboard automation for TikTok + X
  • Optional weekly email with top launches you might like
  • Eligible to be included in public collections

Need custom analytics or an activation plan?hello@launchreel.app

Questions

Answers before you press record.

Still unsure? Drop a note tohello@launchreel.appand we’ll help you prep your first reel.

Absolutely. Screen recordings, walk-throughs, or a quick selfie intro all work. LaunchReel handles vertical playback and lets you upload or swap a poster when you’re ready.

No. Launch privately on LaunchReel, then share the link or responsive embed across your channels when the story is dialed in.

Priority feed placement, up to three reels plus a refresh update, custom poster and CTA controls, advanced analytics with retention and CSV export, and dashboard automation for X directly from your launch workspace.

Spotlight adds unlimited reels and updates with two collaborator seats, shared drafts, and approvals so marketing, product, and founders stay aligned.

Spotlight unlocks richer Launch Kit outputs, responsive embeds, metrics API beta, and dashboard automation for both TikTok reels and X posts.

Ready for launch?

Ship the story before you ship the product.

Get your reel, page, and CTA locked in before launch day — then keep the same assets working across every channel long after the spike.

Browse the feed →